The main exhibit sectors of the trade show ZUGER MESSE – Regional Consumer Goods Fair are:Sports, fashion, leisure, tourism, lifestyle, household items, building trades.

In 2016 420 exhibitors presented innovations and trends at the
trade show ZUGER MESSE. 80000 visitors seized ZUGER MESSE as an information platform.
ZUGER MESSE is open to the following types of visitors: The public.
Messe Zug AG is the trade show organizer in charge of ZUGER MESSE.