The trade show SOM – eBusiness, Online Marketing, Direct Marketing is held in Zurich, Switzerland. The frequency of the trade show is annual.


In 2018 SOM was the presentation platform for 80 exhibitors. 2251 visitors seized the opportunity to attend the trade show and inform themselves on news and trends in the following business sectors: Advertising, Marketing. børding exposition SA / boerding messe AG is the trade show organizer in charge of SOM.